13. How can we both win? (Look for solutions that take into account the needs of all participants). How to build publicity for neurotics Advertisement - praise of the commodity which is in need of a warm word. Other words are many, but warm - no! What kind of people - such and advertising. The market economy has set our entrepreneurs elementary survival problem in a competitive and very somnitetnoy support from state structures to survive - this is not only to show a high professional competence, but also more skillfully pre bring themselves and their products.